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Apparel and blog that encourages you to be unapologetically authentic.
 

Elevate &

 
 

Empower

 
 

celebrating our own uniqueness while elevating and empowering others to do the same.

 
 
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Honeydew U. :: Elevating and empowering others to live authentically
 
 
Welcome to Honeydew U.

Honeydew U. is a lifestyle brand that encourages you to be unapologetically authentic. We believe in walking away from expectations and stereotypes and walking towards what makes you... you.

 
 
 
Honeydew U. :: Owner, Lindsay Boulden
 

owner & founder of Honeydew U.

In my head, I never fit the mold for “a fitness chick.” I doubted my strength, and even as a group leader worried that I wasn’t fast enough, fit enough or strong enough. I was always chasing “perfection,” and trying to do every aspect of my life the acceptable way. What I learned, especially by watching my tribe support each other, is that the thought is complete BS. There’s no perfection in fitness, and there is no rule to what a woman should be, because we are so many things. So, if your idea of living a “perfect,” life is being unapologetically authentic, and doing you, then Honeydew U., was created for you!

 
Honeydew U. :: Owner, Lindsay Boulden
 

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Products

 
 
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HDU Classic Crewneck
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HDU Classic Crewneck
from $38.00
Brown Beauty Sweatshirt
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Brown Beauty Sweatshirt
from $38.00
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Hotivities Cropped Sweatshirt
$43.99
Stay Wild Jersey Tee
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Stay Wild Jersey Tee
from $18.68
HDU Classic Crewneck - Black
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HDU Classic Crewneck - Black
from $38.00
Big "Chick" Energy Tee
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Big "Chick" Energy Tee
from $21.40
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HDU Barbell Hoodie Crop
$35.99
Inaugural Class Racerback
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Inaugural Class Racerback
$15.00 $21.00
Peaches Tee 🍑
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Peaches Tee 🍑
from $24.77
No Approval Muscle Tank
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No Approval Muscle Tank
from $21.12
 
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Blog
Find Your Hype Girls!
Find Your Hype Girls!

So often women are compared or pitted against each other and rather than change the narrative many of us repeat ideas like, “That’s why I don’t have female friends!” It’s time to break free from this harmful cycle and celebrate the power of uplifting and supporting one another!

Reclaim Your Time
Reclaim Your Time

We are often taught that being financially savvy requires budgeting our finances down to the penny. This concept is incredibly valuable as it helps us understand where our money is going and enables us to set goals for a prosperous future. However, what if I told you that the aspect of our lives that truly needs budgeting is not our finances, but rather our time? Time is our most precious commodity - a gift of immeasurable worth that we can offer to others and ourselves.

New Year, Know Me
New Year, Know Me

With the welcoming of the new year, comes the old phrase “New Year, New Me.” Personally, I am not a fan of the phrase. New Year, yes. New Me, not so much. While I appreciate the hope that the new year brings, I don’t believe that the idea of changing yourself with every new year is a good one.

What We Know To Be True
What We Know To Be True

Most of us have many beliefs about ourselves. We label ourselves as not smart enough, not pretty enough, not successful enough, too short, our noses too big, we talk too loud, always late, not fit enough …but none of these statements are facts. These statements are beliefs and opinions that we have assigned to ourselves based on the assumptions and judgments of others, that we have blindly accepted as truths.

Take Up Space
Take Up Space

She wanted to completely fill a space, she wanted to become bigger than she had ever imagined. The size she wanted wasn’t physical, it was the metaphysical idea of taking up space, of sharing her energy.

Her Awakening
Her Awakening

She sat for a while waiting. She wasn’t sure what she was waiting for, but she sat still, deathly quiet and seemingly immobile. There was a silent resolve at that moment. For all of these years, she had been waiting for something to shift. She was waiting to feel like herself. But did she know who herself was?

HDU SQUAD: Member of the Month!
HDU SQUAD: Member of the Month!

We are so hyped about our Squad Members that we have decided to start a feature that highlights an amazing member every month! Meet our AMAZING February Fave!

Let Go of That Agreement, You Are ALL Things!
Let Go of That Agreement, You Are ALL Things!

Here’s the thing. It’s not too late to tear up your agreement. As of today that shit is null and void. Now, your task is to create a new one that says you are capable of all things.

Screw the Standards
Screw the Standards

Thinking of this makes me wonder how many of our body image issues were shaped by the opinion of others? Moreso, how many of us are constantly running towards or away from how we believe other people see us?

7 Things That You Should Learn to do... By Yourself!
7 Things That You Should Learn to do... By Yourself!

So, I challenge you to be brave enough to experience a few things on your own. To help you out, here’s a list of my Top 7 Things to Do Alone. (Don’t worry, I would never give you something I haven’t done myself)!

 
 
 
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Looking for a little insight, encouragement or a major A-Ha moment? Read on for some good conversation and a few heart to hearts.